Songhe Wine Group

宋河酒业集团

悠久的宋河酒文化中最突出的是老子的道家思想,然而如果我们把中国的“山”、“石”、“水”与“道家思想”联系在一起静心思考,不难发现它们之间有着千丝万缕的关系,寄情于山水不仅是道家的一种情怀也是道家思想最高智慧的承载。因此本次设计就围绕这种关联展开的,“山”包罗万象、可大可小作为瓶型的造型具有很强的可塑性和伸缩感可以根据不同的需要调整大小比例,“水”作为万物之灵是这座“山”的灵魂所在 暨深藏于瓶中的酒,“石” 敦厚朴实作为分酒器具有重情、诚意的寓意。三者虽然表现形式不一,但通过道家思想的串联浑然一体、紧密相联。

宋河高端定制酒包装策略设计
 

悠久的宋河酒文化中最突出的是老子的道家思想,然而如果我们把中国的“山”、“石”、“水”与“道家思想”联系在一起静心思考,不难发现它们之间有着千丝万缕的关系,寄情于山水不仅是道家的一种情怀也是道家思想最高智慧的承载。因此本次设计就围绕这种关联展开的,“山”包罗万象、可大可小作为瓶型的造型具有很强的可塑性和伸缩感可以根据不同的需要调整大小比例,“水”作为万物之灵是这座“山”的灵魂所在 暨深藏于瓶中的酒,“石” 敦厚朴实作为分酒器具有重情、诚意的寓意。三者虽然表现形式不一,但通过道家思想的串联浑然一体、紧密相联。


The most prominent thought is Lao Tzu’s Taoism in the long cultures of  Song River Wine. However, if we think  about quietly Chinese "mountain", "stone", "water" linking  "Taoism" , you will find a close relationship between them. Because it is not only Taoists’ feelings and also is the highest wisdom of Taoism that the feelings is placed in the mountains and waters. So the design focus on the association. "Mountain" consisting everything as the bottle shape, the size of which can be adjusted  according to different needs, has very strong plasticity and a extended sense. The "water" as  the intelligent part of the universe, which is the soul of the  "hill", is the wine inside the bottle."Stone" which is simple and honest as wine decant expresses heavy sentiment and sincerity. Although they have different forms of expression, but there is  an integral whole and closely connected with Taoism.

 

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