PAN LONG YUN HAI

盘龙云海排毒养颜胶囊

作为盘龙云海二十多年的主打品牌排毒养颜胶囊,目前面临着原有消费者的老龄化加剧与流失,不得不考虑开拓新的市场。因此产品包装形象将是本次突破的重点,包装形象既要考虑原来消费者对产品的印象又要对新的消费者产生购买欲。新的包装设计就围绕老包装的基本要素结合其经典广告语“排除毒素一身轻松”进行升级创作。

盘龙云海排毒养颜胶囊品牌设计

 

作为盘龙云海二十多年的主打品牌排毒养颜胶囊,目前面临着原有消费者的老龄化加剧与流失,不得不考虑开拓新的市场。因此产品包装形象将是本次突破的重点,包装形象既要考虑原来消费者对产品的印象又要对新的消费者产生购买欲。新的包装设计就围绕老包装的基本要素结合其经典广告语“排除毒素一身轻松”进行升级创作。


As Panlong Yunhai’s flagship brand of detoxification and beauty for more than two decades, it is now facing the aging and aging of the original consumers, and has to consider opening up new markets. Therefore, the product packaging image will be the focus of this breakthrough. The packaging image should not only consider the original consumer's impression of the product but also have a desire to purchase for the new consumer. The new packaging design revolves around the basic elements of the old packaging and its classic slogan, “Exclude Toxins All Easy”.

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