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食品安全公益广告

食品安全问题在当今国内已成为全民关注的焦点,作为一位设计工作者我们有义务和责任通过设计的力量去传达和唤醒人们对食品安全问题的思考。此系列作品通过围绕“速成”展开思考和设计,当下国内许多养殖户为获取暴利通过非法滥用抗生素、激素等违禁药物对动物饲养,使之打破传统的饲养周期既节约成本又能在短时间内上市获利,在利益的驱动下使多少国人家庭深受健康危害。“国内生产抗生素21万吨,其中9.7万吨用于动物养殖”这是一个多么残酷而又恐怖的数据,因此本作品通过生活中最为常见的猪、鸡、鱼做为视觉载体,用各种违禁药物拼凑出这三种动物的轮廓给人以一种触发心灵的视觉思考,仿佛动物们的每一根羽毛、每一根毛发、每一片鳞片里都无不充斥着这些药物,让大家通过简明而要的视觉形象去感知滥用药物养殖的危害。然而事实告诉我们这并非危言耸听如果现实中的养殖户们不大量使用这些药物养殖市面上就不会有“激素鸡”、“速成猪”、“激素鱼”等说法,这是每一个有良知的中国人都必须思考的问题!

速成系列广告

 

食品安全问题在当今国内已成为全民关注的焦点,作为一位设计工作者我们有义务和责任通过设计的力量去传达和唤醒人们对食品安全问题的思考。此系列作品通过围绕“速成”展开思考和设计,当下国内许多养殖户为获取暴利通过非法滥用抗生素、激素等违禁药物对动物饲养,使之打破传统的饲养周期既节约成本又能在短时间内上市获利,在利益的驱动下使多少国人家庭深受健康危害。“国内生产抗生素21万吨,其中9.7万吨用于动物养殖”这是一个多么残酷而又恐怖的数据,因此本作品通过生活中最为常见的猪、鸡、鱼做为视觉载体,用各种违禁药物拼凑出这三种动物的轮廓给人以一种触发心灵的视觉思考,仿佛动物们的每一根羽毛、每一根毛发、每一片鳞片里都无不充斥着这些药物,让大家通过简明而要的视觉形象去感知滥用药物养殖的危害。然而事实告诉我们这并非危言耸听如果现实中的养殖户们不大量使用这些药物养殖市面上就不会有“激素鸡”、“速成猪”、“激素鱼”等说法,这是每一个有良知的中国人都必须思考的问题!


The issue of food safety has become the focus of public attention in China today. As a design worker, we have the obligation and responsibility to communicate and awaken people's thinking on food safety issues through the power of design. This series of works focuses on "fast-paced" thinking and design. At present, many farmers in China have used illegal breeding of antibiotics, hormones, and other illicit drugs to raise money for the purpose of earning profits. This has made it possible to break the traditional feeding cycle and save costs and in a short period of time. Profit from the listing, driven by interest, how many families are deeply affected by health. “The domestic production of 210,000 tons of antibiotics, of which 97,000 tons is used for animal breeding” is a cruel and horrible data. Therefore, this work uses the most common pigs, chickens and fish as the visual carrier in life. The use of illicit drugs to piece together the outlines of these three animals gives people a visual thought that triggers the mind, as if every feather, every hair, and every scale of the animal is full of these drugs, so that everyone can concisely The visual image to be perceived is to perceive the harm of drug abuse cultivation. However, the facts tell us that this is not an alarmist. If farmers in the real world don’t use these drugs in large quantities, there will be no “hormone chicken,” “rapid pigs,” or “hormone fish.” This is every conscience. All Chinese must think about!

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